MC Hammer’s record breaking album, Please Hammer Don’t Hurt ‘Em, is the third studio album by American rapper MC Hammer, released on February 12, 1990. The album marked a pivotal moment in Hammer’s career and became one of the most commercially successful rap albums of all time. It showcased Hammer’s unique blend of rap, pop, and dance music, along with his signature energetic performances and catchy hooks.
The album’s creation was influenced by Hammer’s desire to appeal to a broader audience and break into the mainstream music scene. It was recorded during a time when rap music was gaining significant popularity, and Hammer aimed to capitalize on this trend by creating a more accessible and radio-friendly sound.
Please Hammer Don’t Hurt ‘Em featured the breakout single “U Can’t Touch This,” which became a massive hit and reached number eight on the Billboard Hot 100 chart. The song’s infectious blend of rap and samples from Rick James’ Super Freak helped propel Hammer to superstardom and introduced his iconic “Hammer pants” fashion style.
The album also included other notable tracks, such as “Pray,” “Have You Seen Her,” and “Here Comes the Hammer.” These songs showcased Hammer’s ability to blend rap verses with catchy melodies and memorable choruses, creating a unique fusion of hip-hop and pop music.
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The production on the album featured a team of producers, including MC Hammer himself, Rick James, Felton Pilate, and James Earley. They incorporated elements of funk, R&B, and pop into the album’s sound, creating a catchy and upbeat musical backdrop for Hammer’s energetic and charismatic delivery.
Upon its release, Please Hammer Don’t Hurt ‘Em achieved unprecedented success. It topped the Billboard 200 chart for a record-breaking 21 weeks, becoming the first hip-hop album to achieve such a feat. The album went on to sell over 18 million copies worldwide and received diamond certification in the United States.
MC Hammer’s record breaking album, Please Hammer Don’t Hurt ‘Em not only revolutionized rap music’s commercial potential but also paved the way for future rap artists to find mainstream success. Hammer’s crossover appeal and innovative approach to blending rap with pop and dance elements helped bring hip-hop into the mainstream consciousness and opened doors for future rap artists to explore different musical styles.
Overall, Please Hammer Don’t Hurt ‘Em solidified MC Hammer’s place as a pop culture phenomenon and demonstrated his ability to create infectious, chart-topping hits. The album remains a cultural touchstone and a testament to Hammer’s impact on the rap genre.
And as always we like to close with a saying, quote or adage and today’s is from MC Hammer: I PLAN ON CONTINUING TO EXPLORE THE POSSIBILITIES OF TECHNOLOGY AND THEN FILM AND TELEVISION AND MOVIES. EMBRACE IT.
Now, go forth and change the game!