How Dame Dash Got Lyor Cohen For $1 Million

How Dame Dash Got Lyor Cohen For $1 Million is a story begins in the early 2000s when Rocafella Records was at its peak.

In this video we get into another legendary Dame Dash story. This one is on how he strategically outsmarted Lyor Cohen and Def Jam for a whopping $1 million.

You’ll witness the genius move by Dame Dash as we go behind the scenes of one of his moves that led to his monumental success, including that of Dip Set.

Let’s get into it as we discover the shrewd move behind Dame Dash’s victorious battle with Kevin Liles and Def Jam.

The story begins in the early 2000s when Rocafella Records was at its peak. Dame Dash, co-founder of Rocafella Records along with Jay Z and Kareem “Biggs” Burke was a fearless CEO. He was known for being aggressive and always showed an unwavering loyalty to his artists.

One of those artists was Cam’ron. Fresh on the scene with Rocafella, he was a rising star on the label who had recently dropped his hit album, ‘Come Home with Me.’



With the success of the album, Cam’ron wanted more. He wanted a distribution deal for his own record company, Diplomat Records.

At first he tried to approach Dame Dash about it, but Dame explained why he couldn’t do it (watch video).

With that said Cam’ron kept feeling around Def Jam on how he could get a distribution deal for his own label. 

Cam’rons persistence paid off. He was approached by then Def Jam president, Kevin Liles with a distribution deal for Diplomat Records. This is where the story gets tricky. Dame Dash explains (watch video).


When the time came to finalize the deal, Dame Dash made a surprise appearance.

He walked into the meeting and demanded that the distribution deal contract be changed from Def Jam records to Rocafella Records. He explains why Def Jam had no choice but to as he asked.

What do you think about Dame Dash’s move? Did you find it to be a genius move? Was he right to step in and change the deal?

YOU MAY ALSO LIKE: Daz Claims Nas Was Originally On This 2Pac Song

Check Out Trending Hip Hop Fashion On Amazon


And as always we like to close with a saying, quote or adage and today’s is from Dee-1: YOU’RE ONLY THE BOSS IF YOU PUT UP YOUR OWN MONEY.

You can follow Change The Game TV on Instagram, and on TikTok. Head over to our  YouTube channel and hit the subscribe button and the notification bell to be notified when we bring you more hip hop videos. You can also subscribe to our blog to get notifications every time we release a post.

Now, go forth and change the game! 

Continue the converstaion. Leave a comment.

You have successfully subscribed to Change The Game TV newsletter. More game is coming to your inbox.

There was an error while trying to send your request. Please try again.

Change The Game will use the information you provide on this form to be in touch with you and to provide updates and marketing.