One thing is sure, we live in a digital age. Therefore, the simple answer to, Do I need a website for my business, is a strong yes.
Your digital media presence on social media websites is great and necessary, but you must also have a website for your business. In this post we outline 10 reasons why you need a website for your business.
1) YOUR COMPETITORS HAVE ONE
Your competitors have a website so that tells you that you also must have a website, as well. Your potential customers will look at this as a deciding factor to whether they do business with you or not.
A website makes a statement to your customers. It screams out professionalism. Before you meet your customers they will have already met you, through your website. If you don’t have one, you may never meet them.
2) SOCIAL MEDIA ACCOUNTS ARE NOT ENOUGH
Being on social media is phenomenal. However, you still need a website for your business. The beauty of having a website is that you can intertwine it with your social media accounts to generate leads and gain more customers.
Most social media accounts allow you to share your website link on the bio of your page. If you have customers visiting your social media paget it’s very likely that they will be looking for your website link as well. If you don’t have one that may be a red flag for them.
3) A WEBSITE IS YOURS
Your website is your, social media platforms are not. We have all heard stories of people, businesses having their social media accounts deleted, etc, without warning. That is not the case with your website.
4) CREATIVE CONTROL
Your website is yours and you have creative control over it. You decide the theme colors of it, the font, the pictures, the amount of pages, the layout, footers, internal/external links, blog posts, etc.
You design your website to reflect the appearance and style of your business. A website gives you control.
5) GAIN CUSTOMERS VIA SEARCH ENGINES
With a website you have the potential to rank high on search engines. When customers in your area search for keywords that match the services/products of your business you will show up on the results page.
Showing up on reputable search engines is a great way to brand yourself and attract new customers.
6) YOU CAN SELL DIRECT TO CUSTOMERS
By having a website for your business you can sell directly to your consumers. You can easily integrate your services/product into your website via plugins such as Woocommerce and allow your customers to buy directly from your website.
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
The methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies–plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get
- What successful web businesses do differently (and others get wrong)
- How to easily identify your website’s biggest opportunities
- A treasure trove of proven solutions for growing businesses
7) YOU CAN TELL YOUR CUSTOMERS EVERYTHING ABOUT YOUR BUSINESS
With a website you are not limited to a number of characters you can type. You can type as much as you’d like, display pictures and videos of your business. This will give your customers the confidence that they need to contact you and purchase from you.
8) BRANDING
A significant aspect of all businesses is branding. Brand recognition. Building a website for your business is a great way to build your brand. You place your logo on your website. You use the colors of your brand and you can enhance your branding through blogs as well.
Writing blog posts is a phenomenal way to increase the branding of your business. You can blog about subject matters that are important and relevant to your business filed and become an authority on the subject(s).
9) UPDATES AND ANNOUNCEMENTS
By having a website for your business you can at any moment make updates and announcements to your customers. Be it a sale, a new product or service, change in service agreements, etc.
10) DIGITAL MARKETING
A website is a magnificent tool for reaching the millions of people in the digital world via digital marketing. Whether you’re marketing on search engines such as Google or on social media platforms such as Instagram or TikTok, they all have options to add your website link to their digital marketing promotional tools.
CONCLUSION
Think of the most reputable businesses you know. How many of them have a website? All of them. If they have a website for their business, you must too.
And as always we like to close with a saying, quote or adage and today’s is from Jay Conrad Levinson: YOUR WEBSITE IS THE WINDOW OF YOUR BUSINESS. KEEP IT FRESH. KEEP IT EXCITING.
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Now, go forth and change the game!